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Blue Light Special In Aisle 5

Published: November 1, 2018
by Chad Anthony Meacham

Who does your family call when a death occurs?  What is that decision based on?  For past generations, the answer was simple: they called who they always called.  There was never a question.  Fast forward to 2018 and the thought process (or lack thereof) has changed.  Today, decisions are made more and more based on price alone.  This confuses me.  I’ve had several root canals over the years and when I did – I wanted the procedure done right; I didn’t want hurt, I didn’t want treated poorly, and I wanted to feel better after it was all over.  To accomplish this, I didn’t look for a $49.99 special.  I went with a known professional who specialized in root canals.  And guess what…every root canal I’ve had has been a complete success.  This is where I make my point.  I’ve been watching what is happening with [what I will call] Discounter Funeral Home.  They are not in your hometown but you will see them on television and as a newspaper insert.  They will tell you they can’t understand why funerals cost so much and that you should call them because of their $895 special.  They say it will look and feel the same.  Folks.  It isn’t the same. 

The birth of Discounter Funeral Home comes from a simple concept: no overhead + more sales = high profits.  In other words, their success depends on high volume sales which, in turn, makes it possible to advertise unrealistically low prices.  The focus is on numbers, not people.  Their $895 special is only possible if a quota is met so they’re looking at your wallet.  I’ll look you in the eyes.  I’m not a salesman.

Certain things can certainly be bought by price alone but not the final goodbye of your loved one.  At Meacham Funeral Service we are your local team of caring professionals.  Our pricing is based on our cost of operation – not our competitor’s prices or what the industry says we should charge.  Do we offer an $895 special?  No.  Will the owner of the business come to your house in the middle of the night to personally care for your loved one?  Yes.  There is a difference. 

Call Andrea at Meacham Funeral Service to hear why we are different and why we’re worth a look.  We would be honored to earn your value and esteem. 

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